About The RROWE Foundation
Born from love, from loss, and from an unwavering commitment to save lives — The RROWE Foundation is dedicated to increasing early detection of colorectal cancer through awareness, screening access, and financial support.
Why We Exist
The RROWE Foundation was established in memory of Reco Rowe — a beloved member of the greater Seattle Metro Area, a board member of the nonprofit Game of Life, an outstanding athlete, a gifted scholar, a devoted husband, and a mentor to countless young men.
Our mission is clear: to increase early detection of colorectal cancer by expanding awareness, improving access to screening, and providing financial support to those in need.
Awareness & Education
We speak openly about colorectal cancer prevention, eliminate stigma, and reach young men where they are — in our neighborhoods, workplaces, churches, schools, and athletic programs.
Screening Access
We work to ensure that no man delays lifesaving colorectal cancer screening because of cost, fear, or lack of awareness. Through community partnerships and screening initiatives, we remove barriers to early detection.
Financial Support
We provide direct financial assistance to individuals who face economic barriers to screening and treatment, because no one should forgo a lifesaving test due to cost.
Research & Advocacy
We invest in research that brings hope for the future and advocate for equal access to screening for all communities.
Why We Focus on Young Men
Since the 1990s, there has been nearly a twofold increase in colon cancer among men under 50. Today, colorectal cancer is the number one cause of cancer-related death in men under 50. Yet when detected early, colorectal cancer has a 90% survival rate.
Far too many young men delay screening due to lack of awareness, fear, stigma, or cost. The RROWE Foundation exists to change that. Our goal is simple but powerful: to ensure that no man delays lifesaving colorectal cancer screening because of cost or lack of awareness.
What Is Colorectal Cancer?
Colorectal cancer — also called colon cancer — is cancer that starts in the colon or rectum. It is the third most common cancer diagnosed in the United States, and the second leading cause of cancer-related death among men and women combined (American Cancer Society, 2024).
Colorectal cancer often develops slowly over many years. It usually begins as small growths called polyps that form on the inner lining of the colon or rectum. While most polyps are benign, some can develop into cancer over time. Screening tests can detect these polyps early — often before they become cancer — and in many cases, doctors can remove them during the screening procedure itself.
The disease is highly treatable when caught early. According to the American Cancer Society, the 5-year relative survival rate for colorectal cancer detected at a localized stage is approximately 91%. However, only about 37% of colorectal cancers are found at this early stage, underscoring the critical importance of routine screening.
In recent years, there has been a concerning trend: colorectal cancer rates are rising among younger adults. The American Cancer Society reports that people born around 1990 have roughly double the risk of colon cancer compared to people born around 1950. This is why screening guidelines were updated to recommend starting at age 45.
Who Is at Higher Risk?
While anyone can develop colorectal cancer, certain factors may increase your risk:
- Age 45 or older
- Family history of colorectal cancer or polyps
- Personal history of inflammatory bowel disease (Crohn’s disease or ulcerative colitis)
- Certain inherited genetic conditions (such as Lynch syndrome or familial adenomatous polyposis)
- Obesity or physical inactivity
- Diets high in red or processed meats
- Smoking or heavy alcohol use
- African American ethnicity (higher incidence and mortality rates — CDC, 2023)
Trusted Resources
These organizations provide comprehensive, up-to-date information about colorectal cancer prevention, screening, and support.
American Cancer Society
Comprehensive information on colorectal cancer prevention, detection, and treatment.
Centers for Disease Control and Prevention
CDC resources on colorectal cancer screening guidelines and public health data.
Colorectal Cancer Alliance
Patient support, screening resources, and advocacy for colorectal cancer awareness.
Fight Colorectal Cancer
Research advocacy and patient empowerment in the fight against colorectal cancer.
Honor a Legacy.
Save a Life.
Your support helps ensure that no man delays lifesaving colorectal cancer screening because of cost or lack of awareness.